How Innovative are You? 12 Habits of Successful Entrepreneurs
Innovate or Die. You’ve heard that one right? Do you take it seriously? The packaging and point of sale industry has opportunities for innovation, and I’m just wondering what you as a packaging buyer...
View ArticleHoliday Sales 2012 Canada and US
On the heels of a positive Q3 sales period, this holiday season should be a reasonably good one across Canada and the US and in the UK. 2012 Holiday Spending forecasts are expected to rise 2% in...
View ArticleRavenshoe Packaging Design Survey Update
Survey Says!….. We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers...
View ArticlePackaging Europe – What’s Trending?
Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world...
View ArticleMarket Research & Packaging Design Research
Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it...
View ArticleSurvey Results – Packaging Features
It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so. 85% of respondents felt that graphics were most important element in a...
View ArticleInstore Shopping Decisions now up to 80%
Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their...
View Article2014 Corrugate Cardboard Packaging Growth – Smithers Pira
Surprising Growth in Corrugated Cardboard A report by Smithers Pira shows the corrugate packaging industry is doing surprisingly well. The industry produced $140 billion of product in 2013 and it’s...
View ArticleSoap Marketing Opportunities: Niche Soap Packaging
Natural Bar Soap Sales Climbing Again Here’s a stat that’ll surprise you: Soap sales were largely unaffected during the recession. And, in a report from Mintel, researchers said “the soap/bath category...
View ArticleImpulse Shopping: Why do Shoppers Buy on Impulse?
Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse...
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